What Exactly is Digital Marketing?

Computerized advertising is an umbrella term for the greater part of your web based promoting endeavors. Organizations use computerized channels, for example, Google look, web-based social networking, email, and their sites to associate with their present and planned clients.

Actually, individuals invest twice as much energy online as they used to 12 years back. And keeping in mind that we say it a considerable measure, the way individuals shop and purchase truly has changed, which means disconnected promoting isn’t as powerful as it used to be.

Advertising has dependably been tied in with associating with your gathering of people in the ideal place and at the ideal time. Today, that implies that you have to meet them where they are now investing energy: in the web.

Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Read More : The Difference Between Digital Marketing And Traditional Marketing

Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’  — for example, Facebook advertising and Instagram advertising.

Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

Leave a Reply

Your email address will not be published. Required fields are marked *

*