Web optimization is the consider routine with regards to enhancing a site’s positioning in query items; fundamentally finding a way to guarantee that your site shows up at the best at whatever point a hunt identified with it, is requested. Google has concocted frameworks to decide the significance of pages on your site by investigating the substance; taking a gander at the quantity of times certain words include, breaking down number of connections indicating a page and so on what the web index is taking a gander at is the nature of your substance the better enhanced your substance, the higher you will rank.
- Use URLs that are clear and have keywords
Using URLs that are clear and easy to understand is not only good for SEO but will also entice those surfing the net to access your content; if the searcher cannot understand the URL then they may overlook your site or simply skip it. In addition, you are better placed inserting a keyword in the URL.
- Optimize headings and subheadings
Headings are important for optimization; you may have the best content, but if your heading is not optimized you are doomed. The title determines if the reader will go through the rest of the content; write headlines that catch attention and will entice them read more.
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- Optimize home page title
An optimized landing page title on your website will increase search ranking; keep it at around 66 characters since that is the length that will be displayed by Google and should have the business name and keywords related to what the business is about. Craft a home page title that captures all the important keywords so that if a search is prompted, the keywords will help the title to stand out.
- Links; internal and external
This is basically your site linkage to other relevant pages or sites; the more linked you are the better you will be optimized, but you have to be linked to high ranking sites or pages. Link within and be linked to outside authoritative (popular) sites; the higher up you are linked the better your ranking.
- Make your content relevant
If you have been working on optimizing your site with no positive results, you may want to check the relevance of your content; relevance=quality=higher ranking. Everyone clicking on a link is looking for quality content relevant to a specific search; if it’s not helpful they will leave in a jiffy.