For a long time now, we have perused insights on how advertisers are spending less on customary showcasing channels and occupying that cash to advanced stage spending.
What’s more, for what reason not? Computerized is powerful, modest and the things that we can do on it are essentially amazing, dissimilar to print, TV and out-of-home (OOH) promoting. Be that as it may, we have far to go before we tap the genuine capability of advanced advertising.
- Focus on sales, not noise
People aren’t coming on Facebook to buy your product, which makes sales a difficult proposition. But is it impossible? No!Social media ads might not be as effective as Google Adwords, but because it has a wider reach it can do a great job of building awareness and creating a demand for your products and services. While your ad can be compelling, it is your targeting that can make or break your ad campaign.The good thing is, social media networks already know a lot about users. The countless hours we spend on them is monitored and then sold to the advertisers. So you have the option to target people by their work titles, the devices they use, their travel habits etc.
- Data is God
If your agency pitches a new campaign and says “We feel…”, stop them right there. Digital has ensured that your gut needs to be supported with insights derived from data. Every page visit, every social interaction, every click is giving you insights on how your digital marketing channels are performing for you. As a marketer, your creativity should be closely linked to your analytical abilities.
Read More : Why Your Business Need Digital Marketing
- Agencies need to be more accountable
An agency’s job is not to post 10 updates a week and rest. The role should be much more broader. Merely engaging the audience with social media updates is not going to help the brand. Nor is it helpful if you just share the reach and impression in the monthly reports. This was okay in 2012, but not in 2016.
- Marketers need to innovate
I would love to see hashtag campaigns retiring in 2016. I think we’ve had enough of it. And while we are at it, let’s get rid of influencer campaigns as well. They are no good either. I think it is pure laziness on the part of marketers to go with such campaigns instead of trying to think out of the box. Otherwise, what stops them from trying out artificial reality (AR) and virtual reality (VR)? Why nobody wants to use radio-frequency identification (RFID) in their online-offline campaigns?