SEO Optimization Guide

Different contextual analyses, including Backlinko’s noteworthy inquiry positioning elements think about, exhibit that on-page components, similar to site-speed and long-shape content, assume a urgent part in Google rankings. With regards to on-page and off-page SEO, regularly, on-page SEO does not get the consideration it merits.

That is on account of it requires essentially less investment thank third party referencing and plays second fiddle to off-page when sites are scrambling for crisis helps in natural rankings.

On-page SEO ought to never be a reconsideration. To limit third party referencing endeavors and help web search tool crawlers effectively record your data, on-page SEO ought to be the establishment of your site. Here are 18 simple on-page SEO procedures that will enable you to support rankings.

  1. Perform a Quick Site Audit

    Before you start doing anything on your site, you should perform a quick site audit. This will help you identify issues that are preventing your site from ranking well in SERPs. You can manually check a multitude of issues, and organize them in an Excel or PPT (for clients), or you can use a site auditing tool to quickly identify critical issues.

  2. Organize Site Content with Heading Tags

    Google recommends using headings tags (e.g. H2, H3, H4) to organize content and highlight various parts of a page. If your website doesn’t use the title tag as an H1 tag, you should also include an H1 at the beginning of the article/page.

    Search engines use heading tags to determine what’s important within your content. The H1 tag is the most important heading in your content. Heading tag importance is hierarchical & defines the formatting of your page. Make sure you always write keyword rich headings in order of priority, starting with H1 > H2 > H3 > H4 to help crawlers index your pages.

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  3. Improve Site Speed

    Google has declared, on the record, that page loading speed is a crucial rank signal. Therefore, it is essential to improve site speed by compressing large images, using CDNs, switching to faster hosting, and solving code issues.

    According to a recent study, slow page response times result in high page abandonment. In the world of digital marketing, every second counts.

  4. Optimize Images for Search

    Using images within your content is a great way to make articles more appealing, and rank better in SERPs. Multiple studies have revealed that articles with images rank significantly better than those without.

    However, crawlers don’t see images the same way we do. They use attributes such as ALT tag or Title tag to understand what the photo is about.

    To optimize images for search simply add keyword rich descriptions to your ALT tags, use relevant Title elements, and add short descriptions to your images.

  5. Implement Breadcrumbs

    Breadcrumbs are also necessary for your pages because they allow users to navigate your website easier. Breadcrumbs are a part of “site structure”, but I wanted to address them separately.

    Many webmasters forget to implement breadcrumbs and, therefore, make it impossible for visitors to know how deep they are within the site.

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